Business, Marketing, and Management Principles for IT and Engineering


Using case studies, this book illustrates the principles, policies, and management practices used by some of the most successful companies around the world. The real-world case studies supply valuable insight into the range of issues that confront decision makers in business. By explaining how to develop effective strategies and business plans, the text supplies both the concepts and the tools to stay on  track with those plans.


  • Explains how to evaluate pros and cons of your organizational policies
  • Covers product development, sales, marketing, pricing, and financial analysis
  • Illustrates the right and wrong ways to implement the principles discussed
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