Digital Display Data Transmission


B&R is excited to introduce Smart Display Link 3, the newest generation of its proven technology for digital display data transmission. This new version allows a maximum distance of 100 meters between the PC and panel, providing clear benefits for modular machine and system manufacturing in particular. Smart Display Link technology was first introduced in 2004 and made it possible for B&R customers to operate HMI devices at distances up to 40 meters. 

With Smart Display Link 3, all communication channels are transferred over a standard Ethernet cable. In addition to reducing cable costs, the thin cable and RJ45 connector are a perfect fit in tight spaces such as feed-through openings and support arm systems. Smart Display Link 3 offers high-end graphics performance as well. Graphics data is transferred directly from the PC system to the panel without having to be processed by additional PC architecture in the panel. This technology can also be used regardless of operating system. With its modular design, Smart Display Link 3 can be used on all Automation Panels – not only new product generations, but all previous generations as well. As a result, Smart Display Link 3 is compatible with all Automation Panels currently in the field.


  • max distance of 100 meters between the PC and panel
  • high-end graphics performance
  • modular design
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