Innovate Products Faster


The traditional view of product development is that there is a fundamental dilemma between innovation and time to market. You can have one or the other, but not both. Innovate Products Faster demonstrates that companies can have both innovation and speed. It requires mastery of tools and methodologies that will support managers in making better decisions faster—tools that can be quickly understood and implemented. They are tactically straightforward, but strategically powerful. They are battle-tested in over 50 companies with measurable successful outcomes. And, they can be applied across different industries and organizations, from start-ups to Fortune 500 companies.


Examples of best practices include:

  • Making intellectual product tradeoffs
  • Models for new business units
  • Avoiding gaps across functions
  • Managing the speed of deliverables
  • Eliminating political roadblocks
  • Understand the consequences of changes
  • Getting beyond symptoms to causes
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