It's Not the Size of the Data

Description

Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload--too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, syn the size, and visually display essential data in real time, directly connecting marketing with performance.

Specs

step by step how to:

● Gain crucial IT support

● Build a rock-solid database

● Select key leading performance indicators

● Design the optimal dashboard layout

● Use marketing analytics to improve decisions and reap rewards

- See more at: http://www.amacombooks.org/book.cfm?isbn=9780814433959#sthash.hgFL7nVe.dpuf
Book explains step by step how to:

  • Gain crucial IT support
  • Build a rock-solid database
  • Select key leading performance indicators
  • Design the optimal dashboard layout
  • Use marketing analytics to improve decisions and reap rewards
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