New Product Blueprinting - AIM Press
New Product Blueprinting brings crystal-clarity to the fuzzy front end of B2B product development, with breakthrough methods not found elsewhere. If you're ready to go beyond hand-me-down methods from consumer goods practitioners, welcome to the new standard for B2B product development—New Product Blueprinting.
This B2B difference allows you to:
- uncover customers' unspoken needs
- engage them so they're primed to buy your new product