Smart Business, Social Business

Many companies are active on Twitter and Facebook . . . have blogs and online communities . . . but behind the firewall, chaos, anarchy, and conflict reign. In this book, top social business expert Michael Brito show how to build a rock-solid internal framework to operationalize social media and make external engagement and community building more effective, meaningful, and sustainable. Brito systematically reviews the people, process, and technology obstacles you'll face within the organization, and shares best-practice solutions drawn from his extensive experience with leading-edge brands. Step by step, you'll learn how to humanize business operations and build a collaborative organization that can effectively engage with the social customer.