The New Corporate Facts of Life


Still myopically chasing quarterly profits, producing the same product in the same way, issuing directives to increasingly disengaged employees? Too many organizations cling to outdated models and practices. But they won't be able to hang on much longer. The old rules of business are being rendered obsolete by disruptive innovation, economic instability, environmental degradation, increasing stakeholder power, and other sweeping global forces.


The New Corporate Facts of Life takes you behind the scenes of Unilever, Starbucks, Nike, Novo Nordisk, Patagonia, and dozens of other resilient companies that have shifted course and focused on transforming industries, innovating with green technologies, building sustainable supply chains, redefining products and services, creating new models for emerging markets, and other strategies for harnessing the new rules of business.


Seven facts are at the core of catalytic change affecting every industry, sector, conglomerate, and startup:

  • Disruptive innovation
  • Economic instability
  • Societal upheaval
  • Stakeholder power
  • Environmental degradation
  • Globalization
  • Population shifts
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