The Physics of Business Growth


The Physics of Business Growth presents more than 15 years' worth of research on how successful new growth actually happens in organizations. Book helps readers understand how to create growth in today's business environment, providing them a roadmap and a set of practical tools to navigate its challenges. It enables readers to create the right mindsets and an enabling internal system that aligns culture, structure, leadership behaviors, measurements, and rewards to drive the right growth behaviors. Just as importantly, the authors set forth proven growth opportunity identification, experimentation, and portfolio design processes.


Author recommends that companies should start by changing the following entrenched ways of thinking:

  • Efficiency and scale rule the day
  • All things must be certain
  • Innovation always has to be revolutionary to be effective
  • Innovation and execution can't exist together
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