The Social Media Marketing Book


The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. 


  • Uses screenshots, graphs, and visual explanations
  • Learn how to set specific goals for your campaigns
  • Get clear-cut explanations of the methods you need to trigger viral marketing successes
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