Top Market Strategy
Research verifies that the 80/20 rule summarizes the stable relationship of inputs to outputs—including the impact of customers on the profit of a business. According to this universal law, a business can predict that the most profitable 20% of its customers generates 80% of its profit from customers and that customers in this top market segment are 16 times more profitable than customers in the bottom market segment. Book shows you how to dramatically multiply profit from customers and secrets for business success.
Tips for business success include the following:
- fundamentals of marketing and of survey research
- details about the 80/20 rule and its previous applications
- a new application of the 80/20 rule to profit from customers
- illustrations of every step with a practical case example