Up Your Sales in a Down Market


Based on extensive field research with the best-of-the-best sales pros, this jam-packed book offers 20 clearly defined selling strategies, plus hundreds of examples and sample dialogs for enlightening salespeople and sales managers.


Learn how to:

  • Win over cautious customers even in a down market
  • Overcome customer fears and objections so they are ready to buy
  • Avoid and bounce back from a sales slump
  • Prepare and present business presentations that close more and bigger sales
  • Lead and train sales teams based on the winning habits of top-performing salespeople
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