... And the Clients Went Wild!

Description

When you think of great business, you often think of its clients. They're not just happy customers; they're raving fans who'll take time out of their day to tell everyone just how much they love that business. Does your business have super-fans like this? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox for fostering the fans whose word-of-mouth will drive your growth to exponential levels. Books is filled with lessons drawn from various business success stories, as well as plans, worksheets, lists, and tools you can use immediately. 

Specs

Book reveals how:
  • A gas station differentiated itself and created a loyal following
  • A highly successful small business was started with less than $1,000
  • Product awareness goes viral in the hands of the right "connectors"
  • Effective client communication built an entire financial services business
  • Superior execution accomplishes marketing miracles every day
  • Businesses get celebrity status with their customers by taking advantage of current events and hot topics
  • You can use social media and traditional media separately and together to build excitement and win fans over
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