6 Secrets to Startup Success


Because they see and hear it all the time, on the web, on TV, in magazines, it's easy for aspiring entrepreneurs to believe the message: Starting a business of your own is the surest way to happiness and wealth. The only thing holding you back is . . . you! In his new book, 6 Secrets to Startup Success, John Bradberry reveals how the very qualities that breathe life into a new business can lead to behaviors that doom an exciting venture to disappoint or devastate. Packed with valuable insights and useful tools, this book provides a much needed bridge between entrepreneurial passion and reason—the essential combination for launching a business with staying power. 


  • 6 principles to help entrepreneurs channel and apply their passion
  • filled with proven strategies and compelling stories of real-life entrepreneurs
  • understanding the "passion trap"
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