BioFit Names Rusty Benschoter National Sales & Marketing Manager


Bowling Green, OH, May 15, 2009 – BioFit Engineered Products, an Ohio-based manufacturer and long-standing leader in the development of ergonomic seating solutions worldwide, announced today that Rusty Benschoter has been elevated to the position of National Sales and Marketing Manager. In this role, Mr. Benschoter will lead BioFit’s U.S. and Canadian sales initiatives – including the reinvigoration of present markets and cultivation of new industry channels for the company’s task-specific and multipurpose product offerings.

Mr. Benschoter came to BioFit in 2005 from the Eaton Corporation, where he was a regional sales manager. Since joining BioFit, he has served as the Central U.S. and Eastern Canada Regional Sales Supervisor, heading sales in a territory encompassing a number Midwestern and southern states as well as the provinces of Ontario and Quebec. Over the past four years, he has been instrumental in the successful launch of several new products and the explosive growth of the company’s folding mobile table division.

“When planning our search for a new National Sales and Marketing Manager, we determined the key prerequisite for our choice would be someone who set the standard for BioFit’s corporate values of integrity, excellence, respect and innovation from day one,” stated Ed Metzger, President of BioFit. “As it turned out, we had to look no further than our own backyard. Rusty Benschoter embodies all these values plus, brings big-corporation process and drive to an already outstanding field sales force. With a burning desire for success and sustainable steady growth, Rusty is set to deliver added value and character to the BioFit family and our customers.”

Mr. Benschoter replaces the semi-retiring Max Church as BioFit’s national sales manager. With over 35-years experience in the seating industry, Mr. Church has been with BioFit since its establishment in 1993, and for nearly 20 years with two other seating companies. In serving as national sales manager for the past 16 years, Mr. Church has played an integral role in shepherding the one-time furniture startup to its current form as a 100+ employee, $20-million globally recognized specialty seating provider. He will remain on staff part-time, assisting with Mr. Benschoter’s transition, participating in sales calls on an ad hoc basis, and overseeing lead qualification and state contract sales.

Headquartered in Bowling Green, Ohio, BioFit Engineered Products is an industry-leading manufacturer of LEED® certified ergonomic seating, GREENGUARD certified tables, carts, and specialty products for healthcare, laboratory, office, industrial, educational, bio- and high-tech, hospitality, and custom environments. To learn more about BioFit, visit, call 800-597-0246 or email [email protected].
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