Persuasive Business Proposals


Packed with up-to-the-minute information and strategies, Persuasive Business Proposals provides you with powerful methods for crafting compelling messages and winning proposals that speak to your prospects' needs and establish your firm's strategic value.


This best-selling guide show you how to:

  • Organize your content in the most persuasive way possible
  • Develop and deliver individually tailored, client-focused messages every time
  • Structure letters and formal proposals to present a winning value proposition that positions your firm as the idea solution to clients' needs
  • Follow up your proposal submission, analyze the client's decision, and incorporate lessons learned to take better advantage of future opportunities
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