Selling to the New Elite


Book reveals how passionate salespeople sell more effectively when they connect with the passion of affluent individuals and recognize the passion with an exquisite product or superlative service. It draws on extensive studies of esteemed companies—Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, Hermes, Louis Vuitton, etc.—and interviews with exceptionally successful salespeople. Focusing on the mindsets of both sides of mutually satisfying sales interactions, Selling to the New Elite leads the way to profitably leveraging the passions inherent in a sales situation.


Learn how to:
  • Go beyond knowing your own brand to understanding the rules and standards of sublime excellence in a particular category
  • Express your passion of your job with impeccable integrity to each prospective client
  • Sell to a prospect's family as a team without overlooking the needs of each individual
  • Speak to an affluent prospect's understated preferences and core middle-class sensibilities
  • Communicate a compelling brand promise
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