The Connected Company


Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company's performance runs short of what you've promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up. To keep pace with today's connected customers, your company must become a connected company. Connective companies have the advantage, because they learn and move faster than their competitors. While others analyze risk, they seize opportunities. While others work in isolation, they link into networks of possibility and expand their influence. This book examines what they're doing, how they're doing it, and why it works.


Sections cover:

  • Why change?
  • What is a connected company?
  • How does a connected company work?
  • How do you lead a connected company?
  • How do you there from here?
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