The Innovative Sale


Regardless of whether you think of yourself as a "creative person," your job as a sales professional demands creativity and innovation. In The Innovative Sale, author Mark Donnolo provides you with a fresh, dynamic approach to addressing your customers' needs while expanding your entire way of thinking. Drawing on the work of pioneering geniuses in design, architecture, and the arts—as well as real-life examples from world of sales—this book arms you with everyday tools you can use to push your thinking and develop better ideas, create winning strategies, and grow revenue.


You will receive techniques for:

  • listening
  • gaining new insight
  • getting beyond the standard offer
  • creating divergent ideas
  • pushing customers' thinking
  • coming up with answers that lead your customers  ahead rather than simply meeting requirements
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