The Secret Language of Influence


The Secret Language to Influence is a remarkedly simple yet effective new approach to selling. Packed with stories, dialogues, and examples, the book delivers more than 30 psychologically insightful strategies for pinpointing how different people make decisions, and tailoring your sales message to match.


You'll learn how to:

  • Use pattern interrupt to grab attention and overcome resistance
  • Motivate proactive buyers who rush forward (then change their minds) and reactive buyers who make decisions slowly and methodically
  • Figure out if your prospect responds to external feedback (testimonials, evidence) or internal factors (feelings, beliefs)
  • Match your dialect to appeal to visual, auditory, or kinesthetic thinkers
  • Ask potent questions that elicit clear clues about your buyer
  • Use storytelling, humor, and emotions to maximum effect, and more
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