Problems around a company’s innovation efforts typically focus on the process itself. There aren’t enough ideas, we don’t have the right creative talent, we...
We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business...
Illustrated by numerous case studies—Salesforce.com, SAS Institute, 3M, Microsoft, and others—The Hidden Wealth of Customers shows the value some customers...
